Five minutes with Teun Kruijff - European Account Representative - Rad Power Bikes

Can you please share a little about yourself with our visitors?

My name is Teun Kruijff, EU Account Representative at Rad Power Bikes. Since 2018, when we launched a dedicated Commercial Department in Europe, I have been the first point of contact for people and companies that want to use our ebikes for logistics, deliveries, or mobility.

Can you please tell us why you chose to exhibit at CiTTi 2019?

Since we opened our business in Europe, the UK has been one of the most important markets. Our product and customer direct business model resonates really well with UK riders, and we see the potential for commercial applications. Our electric bikes are built to solve issues associated with urban planning and last mile logistics, and we want to talk with CiTTi attendees about all of the possibilities.

What will you be sharing with visitors to the exhibition?

We will have two of our ebike models on display – the RadWagon and RadBurro. The RadWagon Electric Cargo Bike is both a solution for delivery services and logistics, as well as the ultimate family bike. The RadBurro Electric Cargo Trike is purpose built to meet the demands of business. Its a nimble and eco-friendly utility vehicle that addresses many of the logistics industry’s most pressing issues by enhancing operational efficiency, improving fulfilment, and reducing the cost and waste associated with traditional delivery methods.

What do you feel are the biggest challenges facing the industry at the moment?

European and national and local governments are creating initiatives to reduce pollution and cars in our cities, which offers great potential for ebike applications. The challenge is that despite incentives, there are still a lot of regulations and facilities that need to align for electric bikes and electric vehicles in general. Although we have one Europe, we are facing different regulations in every EU country, which limits manufacturers to design and produce solutions that are actually better and more efficient than the more pollution alternatives. Furthermore, the variety of regulations is confusing for the people and businesses who want to adopt a more sustainable mode of transportation.